Recent Projects
Enterprise AI analyst · B2B SaaS
Designed and built Sense, Contentsquare's AI analyst layer for conversational query and intent analysis, with patterns now adopted org-wide.
AI patterns adopted across the org
AI-powered Voice of Customer · B2B SaaS
Unified Hotjar's Feedback and Surveys into one decision system, introducing a usability framework adopted by 10+ designers and the vision for goal-based survey generation and analysis.
+260% plan upgrades
Design leadership · B2C commerce
Led design across Moonpig's commerce platform, mentoring 6 designers and shaping gift recommendations, card upsells, and post-acquisition integration.
32% card upsell uplift
Data systems · Design + Engineering
A system for capturing unreliable, subjective data with precision. Designed and built end-to-end.
Notes
The more we rely on AI, the more it matters how well we collaborate with these tools, just as it does with a team.
Read the note →Nothing is shown unless it adds understanding.