The best design feels invisible. It’s the structure behind the interface, the logic that makes everything click, and the systems that let teams move fast without breaking things.
Martina Pérez, Staff Product Designer building AI-powered systems at enterprise and consumer scale.
Selected systems
Sense · CSQ · Enterprise AI system
Unified fragmented AI tools into one enterprise system. Led the AI accelerator across 4 teams; defined patterns adopted org-wide.
Foundation for +6 teams
AI Surveys · Hotjar · AI-powered decisions
Introduced AI at moments of hesitation and established a usability framework influencing product direction and upgrade growth.
+260% upgrades
Commerce platform · Moonpig · Merger integration strategy
Principal Designer leading navigation and recommendation systems at Moonpig; defined product integration.
32% upsell uplift
Independent project
Brel Tools · System utilities
Translating mood into logic-based, accessible color systems ready for production.